<div>We’re looking for a data-driven, cross-functional leader to join our Digital Growth team as Director or Senior Director, Ecommerce. This is a newly created role designed to elevate the performance of <a href="http://vrai.com">vrai.com</a> across conversion rate optimization (CRO), digital strategy, email marketing, and site merchandising. You’ll collaborate with Engineering, Ecom, Performance Marketing, and Brand to drive measurable business results while championing a seamless and elevated customer journey.</div><br><br><h3>Responsibilities </h3><ul><li>Lead digital performance analysis including funnel diagnostics, ad hoc deep dives, pricing comparisons, and test result interpretation.</li><li>Drive ecommerce merchandising strategy: analyze performance, make data-backed updates, and optimize for VRAI moments and seasonal cutoffs.</li><li>Oversee email marketing performance and strategy, including retention programs, lifecycle campaigns, marketing campaigns, and cross-functional planning with CRM vendors.</li><li>Oversee organic traffic growth for SEO and GEO on new LLM platforms</li><li>Own the conversion rate optimization roadmap for the site through no-code updates in our CMS and landing page optimization for paid channels</li><li>Collaborate cross-functionally to ensure all ecommerce activations are optimized for conversion</li><div><br></div></ul><h3>Requirements</h3><ul><li>7+ years of experience in Ecommerce or Digital Growth, ideally within a DTC or luxury consumer brand</li><li>Proven track record of owning and improving site performance metrics (conversion rate, email engagement, funnel performance)</li><li>Experience owning email marketing to drive acquisition &amp; retention through lifecycle marketing and marketing campaign calendar</li><li>Strong analytical skills with experience using tools like Google Analytics, heatmaps, A/B testing platforms, and ecommerce dashboards.</li><li>Experience working across merchandising CRO within a high-growth digital environment.</li></ul><br>

Diamond Foundry was founded with the goal of reinventing the $100B diamond industry from “mine to finger” by setting a new standard for social and environmental good.

The founding team of M.I.T., Stanford, and Princeton engineers previously developed pioneering breakthroughs in solar power technology – and had a hunch that techniques used to harness the energy of the sun could also be used to make a better diamond, atom by atom.

Senior Director, Ecommerce

About the Job

About the Company

Diamond Foundry

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