Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1><ul><li>Act as a strategic link between Marketing and Sales, ensuring effective execution of brand strategies at the point of sale across all relevant channels.</li><li>Develop and implement trade marketing plans, shopper marketing programs, and in-store/online activations aligned with customer platforms (email, apps, loyalty programs).</li><li>Collaborate with the sales team to create impactful trade promotions, POS materials, and customized retailer solutions to drive brand visibility, awareness, and sell-out.</li><li>Monitor and analyse sales performance, customer KPIs, market data, and competitor activities to identify growth opportunities and guide go-to-market strategies.</li><li>Lead category and shelf management initiatives, including the development of planograms, merchandising guidelines, maximize shoppability and logical adjacencies</li><li>Provide strategic recommendations on product assortment, pricing, and promotion based on data insights and retailer needs.</li><li>Develop compelling customer selling stories and coordinate line reviews to support top-line growth and product trial.</li><li>Manage and track trade marketing and shopper marketing budgets, ensuring effective ROI analysis and continuous performance improvement.</li><li>Build strong relationships with regional marketing teams and cross-functional stakeholders by sharing best practices, aligning on strategies, and presenting reports and country-specific insights to address local challenges.</li></ul><h1>Qualifications:</h1><ul><li>Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.</li><li>5+ years of working  experience with at least 3 years in trade marketing or category management within the FMCG industry.</li><li>Strong understanding of retail dynamics, shopper behaviour, and channel strategies.</li><li>Analytical mindset with the ability to translate data into actionable insights.</li><li>Excellent communication and cross-functional collaboration skills.</li><li>Knowledge of Nielsen/IRI data and CRM tools is a plus.</li><li>Fluency in English</li></ul>The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.FHP di R. Freudenberg S.A.S.

Freudenberg e-Power Systems is one of the world's leading suppliers of emission-neutral energy systems for heavy-duty applications. With its experience and expertise in battery and fuel cell technology, the company offers tailor-made solutions, in particular combined systems, for sustainable and economical e-mobility. With over 800 employees, Freudenberg e-Power Systems supports its customers from application development through to production, commissioning and service.
The company is part of the global Freudenberg Group, which has four business areas: Seals and Vibration Control Technology, Nonwovens and Filtration, Household Products as well as Specialties and Others. In 2022 the Group generated sales of more than 11 billion euros and employed more than 50,000 associates in around 60 countries.

Trade Marketing Manager Italy Consumer

Working at Freudenberg: We will wow your world!<h1>Responsibilities:</h1><ul><li>Act as a strategic link between Marketing and Sales, ensuring effective execution of brand strategies at the point of sale across all relevant channels.</li><li>Develop and implement trade marketing plans, shopper marketing programs, and in-store/online activations aligned with customer platforms (email, apps, loyalty programs).</li><li>Collaborate with the sales team to create impactful trade promotions, POS materials, and customized retailer solutions to drive brand visibility, awareness, and sell-out.</li><li>Monitor and analyse sales performance, customer KPIs, market data, and competitor activities to identify growth opportunities and guide go-to-market strategies.</li><li>Lead category and shelf management initiatives, including the development of planograms, merchandising guidelines, maximize shoppability and logical adjacencies</li><li>Provide strategic recommendations on product assortment, pricing, and promotion based on data insights and retailer needs.</li><li>Develop compelling customer selling stories and coordinate line reviews to support top-line growth and product trial.</li><li>Manage and track trade marketing and shopper marketing budgets, ensuring effective ROI analysis and continuous performance improvement.</li><li>Build strong relationships with regional marketing teams and cross-functional stakeholders by sharing best practices, aligning on strategies, and presenting reports and country-specific insights to address local challenges.</li></ul><h1>Qualifications:</h1><ul><li>Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.</li><li>5+ years of working &nbsp;experience with at least 3 years in trade marketing or category management within the FMCG industry.</li><li>Strong understanding of retail dynamics, shopper behaviour, and channel strategies.</li><li>Analytical mindset with the ability to translate data into actionable insights.</li><li>Excellent communication and cross-functional collaboration skills.</li><li>Knowledge of Nielsen/IRI data and CRM tools is a plus.</li><li>Fluency in English</li></ul>The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.FHP di R. Freudenberg S.A.S.

Trade Marketing Manager Italy Consumer

About the Job

About the Company

Freudenberg

Similar Jobs

Channel Marketing Manager, EU

Channel Marketing Manager, EU

Junior Key Account Manager Italy Consumer

Junior Key Account Manager Italy Consumer

Marketing Communication Specialist (F/M/D)

Marketing Communication Specialist (F/M/D)

Marketing Manager

Marketing Manager

Marketing Manager France (f/h/d)

Marketing Manager France (f/h/d)

Marketing Communications Specialist Aftermarket Business

Marketing Communications Specialist Aftermarket Business

Senior Marketing Manager Vileda Consumer (f/m/d)

Senior Marketing Manager Vileda Consumer (f/m/d)

National Key Account Manager Italy Consumer

National Key Account Manager Italy Consumer

Digital Marketing and Sales Expert

Digital Marketing and Sales Expert

Supply Chain Planner Italy Consumer

Supply Chain Planner Italy Consumer